London, UK (8 July 2020) – Specialist global insurer, Hiscox, today announces the promotion of Russ Findlay to Group Chief Marketing Officer (CMO), concluding a thorough internal and external global search.
Russ has been with Hiscox since 2013, and most recently served as Chief Marketing Officer Hiscox USA. During his tenure, he has been at the forefront of several award-winning marketing campaigns, including Hiscox’s Encourage Courage brand platform, and in 2018 was named Marketer of the Year by the Association of National Advertisers. Prior to joining Hiscox, Russ served as Senior Vice President of Marketing for IHOP, Chief Marketing Officer for Major League Soccer and Vice President of Marketing for PepsiCo. He has been named one of the most influential marketers in the world by The Internationalist, and currently sits on the Board of Directors of the Association of National Advertisers and on the National Advertising Review Board.
In his new role, Russ will lead a 125-strong global marketing team and be responsible for Hiscox’s global marketing and brand-building activity, with a particular focus on its key retail markets across the UK, mainland Europe and the USA. He will report to Ben Walter, Chief Executive Officer of Hiscox Global Retail, and succeed Steve Langan, who will now focus solely on his role as Chief Executive Officer of Hiscox USA.
Ben commented: “When Steve joined Hiscox 14 years ago, he established the company’s first fully integrated marketing department. Building a brand takes time, but thanks to his energy and expertise we now have not only an internationally recognised brand but also a world-class marketing team. Given the substantial growth of Hiscox in the US and resulting demands of the two roles, Steve has decided to step down as Group CMO so he can focus 100% on leading our US endeavors, and Russ is an excellent candidate to step into the role.
Russ has done an extraordinary job transforming Hiscox USA’s marketing program and elevating the brand to become synonymous with small business insurance in the US. I’m excited that the rest of the Hiscox Group will now benefit from his creativity and leadership as Group CMO and look forward to his marketing leadership as we embark on our next phase of growth.”
Russ added: “Hiscox USA has become a leading business insurance provider in a relatively short space of time, and I’m proud to have contributed to its journey so far. Now I’m looking forward to working with all of our operating regions around the world to find new ways to share our unique story with our customers, brokers and partners.”
Ends
For further information please contact:
Hiscox Ltd
Carmel McCarthy +44 (0)20 7081 4636
Notes to editors:
About The Hiscox Group
Hiscox is a global specialist insurer, headquartered in Bermuda and listed on the London Stock Exchange (LSE:HSX). Our ambition is to be a respected specialist insurer with a diverse portfolio by product and geography. We believe that building balance between catastrophe-exposed business and less volatile local specialty business gives us opportunities for profitable growth throughout the insurance cycle.
The Hiscox Group employs over 3,100 people in 14 countries, and has customers worldwide. Through the retail businesses in the UK, Europe, Asia and the USA, we offer a range of specialist insurance for professionals and business customers as well as homeowners. Internationally traded, bigger ticket business and reinsurance is underwritten through Hiscox London Market and Hiscox Re & ILS.
Our values define our business, with a focus on people, courage, ownership and integrity. We pride ourselves on being true to our word and our award-winning claims service is testament to that. For more information, visit www.hiscoxgroup.com.
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